Customer Reach
Search engine marketing and pay-per-click advertising are very effective methods when trying to reach customers specifically searching for your products or services. Ad placement on the first page of search results is not dependant on how your website ranks in the organic (or natural) search results, rather it is dependent on your advertising budget and competition for ad space in your target areas. You also have the ability to present a very controlled message, promotion or ad that can be turned on and off within minutes. In addition, ads can be designed to show text, images, animation or video on thousands of websites that contain content related to your products or services. These additional websites are not your competitor’s sites, rather they may be blogs, instructional sites, news articles and even video sites such as YouTube, where customers are viewing information that is closely related to your business. Although they are not directly searching for you, they are interested in your business category and you can capture additional customers by advertising in these areas. The best part of this type of advertising is that you only pay if your customers click on your ads, which can be shown hundreds, even thousands of times every day for free.
For businesses that not only want to be found, but have a specific message, product or service they would like to highlight, SEM/PPC advertising is a very effective tool in driving the right customers to your website.
- 1. Immediate first page placement of ads with a controlled message
- 2. Tightly focused targeting marketing to customizable locations.
- 3. A true “pay for performance” advertising campaign.
- 4. The ability to start and stop advertising at any time.
